ERA Products and Services

"We Will Sell Your House, Or ERA Will Buy It!" ®

The ERA Sellers Security® Plan is a Five-Point Marketing Plan and guaranteed sale program. The slogan, "We Will Sell Your House, Or ERA Will Buy It!" ®, is a distinctive and unique ERA®  program. Most importantly, the SSP delivers a valuable consumer service for those Sellers with time requirements that need an assured sale.

What are the benefits to a Seller?

There are three unique core benefits of the SSP.

Non-contingency status:

Sellers that need to purchase another home but can't because their current home is not sold find this program of great value. The plan provides a guaranteed sale and closing date resulting in increased buying power.

Increases the number of buyers for their home:

 when a Seller lists with ERA®, prospective buyers can often times take advantage of the SSP in order to sell their house to purchase that ERA®  listing. In essence, we increase the pool of buyers for all our listings, especially a home that will attract a move-up buyer. This benefit is another reason to list with ERA®  regardless of Seller's interest in the SSP.

A multitude of options:

If in the event a Seller needs a contract quicker than one can be market generated, by listing with ERA a contract can be forthcoming to enable their next home purchase. And if in the event our optimism about their home selling is wrong due to economic conditions outside our control, by listing with ERA®  they have the option at any time to proceed with our guaranteed sale program.

Other Seller Benefits include:

If the Seller has sufficient equity, the ERA Mortgage Equity Advance Option offers up to $500,000 to use for the down payment and closing costs on the new home if financed through ERA Mortgage

ERA Home Protection Plan

The ERA Home Protection Plan is a fully insured home warranty administered by American Home Shield.

With the ERA Home Protection Plan, a seller can increase their chances of selling their home faster and for more money, or a buyer can enjoy the peace of mind knowing that their new home comes with a home warranty for a full year. The plan covers repair and replacement costs on most major home systems and built-in appliances, including heating and cooling systems, duct work, electrical and plumbing systems, water heaters and much more. If a problem does arise, service is always just a phone call away.

Benefits of an ERA Home Protection Plan:

Home sellers avoid after-the-sale disputes

Sellers are protected against costly repairs during the listing period

Buyers have peace of mind and protection against costly home repairs

There's a New Star in the Neighborhood

Buying a home should be an exciting time – one filled with the promise of lasting promises and fulfilled dreams. However, the reality is that buying a home can be a stressful and time-consuming experience, not to mention an exhausting one. ERA Real Estate is proud to offer you our preferred property program, Gold Star Property, so you can make your dream home a reality!

Gold Star Property ensures you a faster and more rewarding home search since each home has been through a thorough examination and includes an ERA® Home Protection Plan, a Seller's Disclosure on file, and is free of minor repairs! All critical home information is provided upfront and you achieve peace of mind from unforeseen and potentially costly repairs. Be assured that the home is of fair market value with an expert competitive market analysis and let yourself "mentally move-in" and begin your life as soon as you walk in the door! Allow Gold Star Property to shorten your search process by identifying those homes that truly stand out from their competition!

An ERA Gold Star Property:

• Stands out from its competition

• Is truly in move-in condition

• Reduces the transaction negotiation process

• Provides you with all critical information upfront

If you want to alleviate the anxiety you are feeling over your next milestone, ask me, your ERA sales associate about Gold Star Property. It's the best way to ensure you spend less time searching for the home of your dreams and more time living in it!

Every Gold Star Property needs an ERA Home Protection Plan in place. You will enjoy a less likelihood of fall-throughs, saving you time and money. Your are protected against costly home repairs during the listing period and beyond.

Program Component Benefits

Seller's Disclosure

A Seller's Disclosure is a fantastic way to alleviate anxiety in your potential buyers and therefore, a mandatory criterion of Gold Star Property. Coupled with an ERA Home Protection Plan and other recommended components, you will see the added value of the program.

Pre-Listing Home Inspection

If a home inspection is done, it is usually after a buyer makes an offer. Wouldn't it be more useful for both a potential buyer and a seller to know that the house was inspected and repairs may have been made before anyone gets to the closing table? Of course the potential buyer will want to do their own inspection, but imagine how impressed that buyer will be when they realize one has already been done! Eventually your buyers are going to conduct a home inspection. It's only a suggestion, but you may as well know what they are going to find by getting there first.

Having an inspection performed ahead of time helps in many other ways:

??It allows the homeowner to see your home through the eyes of a critical third-party.

??It permits the homeowner to make repairs ahead of time.

??Defects won't become negotiating stumbling blocks later.

??It may alert home owners to items of immediate concern, such as radon gas or active

termite infestation

??It may relieve buying prospect's concerns and suspicions.

??It reduces liability by adding professional supporting documentation to your

disclosure statement.

* This pre-listing inspection would be completed in addition to the "buyer" home inspection. The goal of the pre-listing inspection is to determine if there are any issues the seller should address and/or repair before their home goes on the market.

Home Staging

Home staging is a marketing investment in selling a home. Setting the stage for a higher selling price and a faster sale, home staging transforms properties from everyday living spaces into homes that buyers can see as their own.

Statistics show that staged homes spend 50% less time on the market and sell for approximately 6.9% more than their non-staged competition!* It's a way to "de-personalize" the listing and allows the buyer to "mentally move in". Since home buying is an emotional response, we don't want buyers to feel as though they are intruding on a seller's life, but entering their new one!

*Based on a 2004-2006 StagedHomes.com survey of 300 houses staged by ASP™ stagers.

Benefits of Home Staging:

??Staged homes show better than competing homes for sale.

??Research shows that staged homes often sell for considerably more money and in

substantially less time than non-staged homes.

??Photos of staged homes look better in print and Internet advertising.

??Staged homes are recognized as properties ready to sell and are more likely to be shown.

??Staged homes are recognized by buyers as the best properties to see

© 2007 ERA Franchise Systems LLC. All Rights Reserved. ERA® is a registered trademark licensed to ERA Franchise Systems LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.